ARK Ethos
our reason for being
Our vision is to be the company that best understands the individuality of your skin by offering professional advice, ground-breaking, customised solutions and exceptional service within a pleasurable and welcoming environment.
We want to tell you the truth about skincare and share with you the knowledge and information needed to truly understand your skin.
We want to encourage the individuality of your skin, giving you the tools required to achieve your own personal skincare solutions using our innovative products and the unique ARK skin categorisation method.
Our 5 key motivators are:
Be age appropriate
It is important to be ‘age appropriate’ with the skincare products you use. Our skincare products are not categorised by skin type but by the stage your skin is at during the ageing process: age prepare (Teens to early 30s), age maintain (Mid 30s to 50) and age repair (50+).
Be responsive to your skin
Your skin is like your fingerprint – unique, priceless and without equal. So why should the same cream your best friend uses be right for you? The ARK SkinReponse skin health programme enables you to communicate with your skin, answering its individual needs for yourself and create your own signature treatment with advice from qualified ARK personal skin trainers and a range of age appropriate products.
Be respectful of each other’s uniqueness
Just as your fingerprint is unique, so are you and we respect your individuality. We conduct a personal approach to skin health: we offer our Age Aware Assessment – a skin consultation with an expert skin professional who really understands skin, tracks your progress with you and develops your skin health programme as and when according to your skin’s needs.
Be informed and empowered
There are a lot of people out there with limited knowledge about the ageing process who encourage customers to buy skincare products based on biased truths. We will tell you the honest truth about your skin. Our professionally qualified team will give you the means to make a real difference to it. We will give your skin what it needs when you know you need it.
Be honest
We will always be honest with you and give you honest advice about your skin. Any data we collate about you will only be for your own benefit.
Environmental statement
We like to encourage people to respect themselves and appreciate their individuality, and it doesn’t stop there. The environment around us also deserves our respect.
With this in mind, we consider the environmental impact of what we are doing and we take reasonable steps to lessen the effects where we can.
We are all guilty from time to time of being so caught up in the day-to-day that we forget to take in and be thankful for our natural surroundings. We ask all our employees and associates to stop and think, and not to waste or be inefficient with resources.
Animal testing
We do not conduct any testing on animal, nor do we commission any tests, or allow our product manufacturers to conduct such tests on our behalf. The ingredients in all ARK products meet the EU Cosmetics Directive and its amendments for regulations regarding animal testing. Our product manufacturers have not tested any of the ingredients used in our products on animals since the 1997 UK ban on the testing of cosmetics on animals.
