This week is especially important for taking a look at your marketing emails because Black Friday is fast approaching!
During the whole of Cyber Week, ARK Skincare are offering some unbelievably generous deals with up to 30% discount off almost all of our products. If you’ve been waiting to stock up on your favourites or are in need of a Christmas present for somebody special, now is the time to take advantage!
In this post, we ask our head office team members to share their top picks and what they will be purchasing on Black Friday. So, if you’re stuck for ideas on what to treat yourself to or buy as a gift for somebody else, hopefully we can help.
Q: Which products will you be stocking up on during ARK Skincare’s Black Friday Sale?
Do you have a favourite product you could recommend to somebody who might be yet to try ARK? Or perhaps suggest a specific gift set from this year's collection that you think would make a great gift for somebody?
“I’ve seen amazing results from using our new Age Defy Repairing Night Treatment this year. I would wholeheartedly recommend it to anyone aged 50 or over. My skin is calmer, and clearer, and looks brighter in the mornings. I really do think it helps to keep my Rosacea under control.
I was thrilled when the lovely Harriet at Spacemasks agreed to partner with us to create a sleep set, and our Age Defy Beauty Sleep Collection is my top gift recommendation for this year. Who doesn’t want the gift of sleep?! It is perfect for anyone over 50 – you don’t need to worry about skin types or concerns. If you have someone to gift to who is under 50 look at the Defend Beauty Sleep Collection which is ideal for those in their 30s or 40s. But be quick – I think these sets will run out!” - Tamsin, CEO
“This Black Friday I'll be stocking up on the Triple Action Exfoliator and the Hydration Injection Masque - these are my ride or die products! I use them once or twice a week and they always deliver a noticeable skin pick-me up, leaving me with a plumper, more radiant complexion. I also use these products once a week on my hands for a really indulgent home manicure. The exfoliator is great for smoothing rough cuticles, and the masque has saved my dry hands!” - Katie, Director
“Since starting with ARK earlier this year, I have learnt so much about the importance of a proper cleansing routine. Before, I was definitely guilty of using an excessive amount of wipes or cotton pads to remove make-up but ever since using ARK’s Pre-Cleanse & Make-Up Remover, I’ve found it so much easier. By simply massaging the oil into dry skin and rinsing with water, it melts make-up away so easily and saves me so much time.
I also adore our Hydrating Serum which always feels like such a treat for my skin. I find it really reassuring to know I'm using products which contain high-quality natural ingredients that I know will benefit my skin long-term. I’ve not used anything else since and would definitely recommend taking a look!” - Lucy, Sales & Marketing Co-ordinator
“I am new to the ARK team and have loved trying my Age Intelligent range, I definitely underestimated the benefits from a regular skincare routine. In the short time I have used the AgeDefend range, I have noticed my skin feels softer and looks brighter.
This Black Friday I am really looking forward to treating myself and trying our De-Stress serum. I often experience flare-ups where my skin can be red, sore, and extra sensitive around my T-zone, and think this will really help“ - Rosie, Office & Sales Administrator
“I’ve been using ARK both on my clients and myself for just over 4 years. It’s hard for me to pick a favourite as I love so many of them! But my absolute must have is the Radiance serum, I would literally bathe in it if I could!
It really does do as the name suggests, my skin looks instantly brighter, it soothes, hydrates and has definitely made my hyperpigmentation less visible. This is my go to product to brighten & illuminate my skin." - Kate, ARK’s Resident Therapist
To find out more about our Black Friday sale, head over to the ARK Skincare website - but be quick! The offer is limited while stocks last and we'd hate for you to miss out!
Should you need any help or product advice before you buy, please remember you are welcome to get in touch with our customer service team by emailing firstname.lastname@example.org or calling the office on 0203 740 3303. We're always happy to help.
In the meantime, happy shopping!
What Is Maskne?
Sadly wearing masks has now become a normal part of our daily routines. Whilst we all appreciate why they are needed in the fight against COVID-19 masks can unfortunately be uncomfortable for some, and may also cause skin concerns to emerge for others. The combined effects of friction from wearing a mask, together with the warm moist environment they create, can cause redness, sensitivity, and breakouts which are being called Maskne. Those with inflammatory conditions such as Eczema or Rosacea are particularly at risk.
Maske may result from both the physical irritation of using a mask, as well as the increased opportunity for bacteria to collect.
The human mouth is teeming with bacteria. Human bites can be as dangerous as or even more dangerous than animal bites because of the types of bacteria and viruses contained in our mouths. Each time we exhale we omit high levels of these bacteria and viruses, and by wearing a mask we trap them close to the skin. As the bacteria and viruses collect, they thrive and multiply in the warm humid environment. The increase in skin temperature caused by covering the face may also cause more oil to be produced by the sebaceous glands. Excess oil can block pores and hair follicles, trapping the bacteria, and causing breakouts and acne.
Face masks need to fit snugly to be effective, and the pressure and friction caused by face coverings can cause microtears to the epidermis which is thinner on the face than on other parts of the body. These microtears can allow bacteria to more easily penetrate the skin. Different types of masks may cause different issues to emerge. Fabric masks which are often made from cotton may absorb natural oils causing dryness and sensitivity, whilst surgical masks can cause more friction irritation. All masks should only be used once, and not touched during use. When using disposable masks remember to dispose of them responsibly, and use a new one each time required. For reusable masks make sure you carefully consider the detergent used to wash them with. Harsh laundry liquids and fabric conditioners may cause a whole host of other sensitivity issues!
We are afraid there is more bad news. Stress is also a well-known trigger for breakouts and sensitivities. We have all lived through very stressful times associated with the global pandemic and this, combined with the problems associated with wearing protective facial coverings discussed above, means we all need a fastidious skincare regime to combat the adverse effects seen as Maskne.
What can we do to prevent Maskne?
Here are our top tips to prevent Maskne:
- Use a clean mask each time a mask is required. Always dispose of single-use masks as soon as you remove them. Always wash reusable masks after they have been worn. Ensure you use gentle, perfume-free laundry detergent.
- Avoid the use of makeup under your mask. This increases the chance for pores and hair follicles to become blocked.
- Undertake a fastidious skincare regime to ensure skin is clean and hydrated. Look for FREE FROM products which do not contain known irritants.Ensure your products are rich in antioxidants to fight free radicals.
- Do not overstimulate your skin. Use a balancing collection of products to clean and calm. Do not be tempted to use excessive products or switch regularly between treatments. Be consistent with your skincare regime.
How To Optimise Your Skin Care Routine To Prevent & Treat Maskne
1. Prioritise your cleansing routine
While wearing masks and breathing into them, we create a warm damp area for bacteria to grow, making double cleansing more important than ever to ensure our skin is clean. A first cleanse will help to remove any make-up, dirt and bacteria and the second will clean deeper into the pores, preventing any new blemishes. Opt for a high-quality cleanser with gentle ingredients that will clean the skin thoroughly without causing irritation.
2. Remember your weekly treatments
Another way to prevent Maskne is by giving your skin a treat with a gentle exfoliator to scrub away dead skin and excess oil. This can help reveal a clearer complexion and avoid pores from becoming blocked.
3. Choose a serum to treat your skin concerns
If you already have Maskne which needs treating, you may find a serum will give you the additional help you need to clear it up. Add a few drops of your serum of choice to specific problem areas, or simply mix in with your moisturiser before applying.
4. Be consistent with your routine
Make sure to stay consistent with your products and routine to keep your skin balanced. Remember that less is more and a short yet simple routine will be easier to make a habit and keep up with. Choose products wisely by opting for natural ingredients you can trust will nourish your skin.
With all these tips in mind, here are ARK Skincare's top picks to help you prevent and treat Maskne.
ARK Skincare's Top Products To Help You Tackle Maskne
You might be asking yourself if you really need to cleanse twice and now more than ever, the answer is yes! Whether you wear make-up or not, a double cleanse is essential for healthy skin. The first cleanse will remove any traces of dirt, pollution and airborne bacteria from the surface of your skin and the second cleanse will clean deeper into your pores.
Our popular Pre-Cleanse and Make-up remover is described as a spa treatment in a bottle. It's great for removing the first level of grime while active ingredients such as Grapeseed, Avocado and Kiwi Oil deeply nourish skin and protect against dryness. Another key ingredient, Margosa Leaf Extract, destroys bacteria and inhibits its growth on the skin.
How to use: Apply onto dry skin before cleansing with dry hands. Massage in gently all over the face before adding water to form a thin liquid emulsion. Continue massaging then rinse off with warm water. Follow with your Age Intelligent Cleanser.
After your first pre-cleanse, follow up with the second. ARK Skincare offers three age intelligent cleansers, with nourishing active ingredients specifically for each age group.
Specifically designed for your teens & 20's
Banishes spots & excess sebum
The best cleanser for your teens and 20s. Our soap-free facial cleanser has been designed especially with younger skin in mind. It cleverly balances oily and dry areas to leave skin clear and comfortable. Natural ingredients ensure skin is treated gently while spots and excess sebum are banished. Your new best friend.
Specifically designed for your 30's & 40's
Gentle formula, perfect for sensitive skin
The best cleanser for your 30s and 40s. This ultra-nourishing cleanser helps with skin’s natural exfoliation for a clear, radiant complexion. Effectively removes make-up & excess sebum leaving skin clean, plump and supple. Perfect for sensitivities as the natural ingredients soothe redness and inflammation too.
Specifically designed for your 50's onwards
Reduces pigmentation, softens lines
The best cleanser for your 50s onwards. This rich creamy cleanser is the perfect choice for more mature skin. It effectively removes debris and impurities while treating the skin to a combination of vitamins, antioxidants and lipids. Skin becomes brighter and softer while lines and wrinkles are plumped.
How to use: Apply to damp skin and massage in gently for 60 seconds before gently rinsing off with water.
If you’re looking to tackle specific skin concerns caused by Maskne, our hard-working skin-perfecting serums will make the perfect addition to your skin-care routine to help you battle them.
Banishes bacteria, tightens pores
For a solution to spots and blemishes, our clearing serum is the one for you. Filled with anti-bacterial properties, it’s the perfect remedy for acne and can even help prevent it by regulating sebum production and reducing excess oil and shine.
Diminishes look of fatigue
If you’re suffering tired or irritated skin, try our De-stress serum. This highly protective serum acts as a second skin and helps to reduce the signs of fatigue caused by environmental and lifestyle stresses. Chamomile provides soothing relief for irritation and Vitamin E and Grapeseed Oil boost moisture levels, leaving skin feeling silky and supple.
How to use: Apply one or two drops directly to problem areas or mix in with your daily moisturiser and apply all over the face.
Our three in one exfoliating treatment with physical, fruit acid and enzymatic action has everything you need to give your skin a generous treat.
Bamboo particles help to gently scrub away dead skin, dirt and debris from the surface, creating a flawless, polished texture while Alpha Hydroxyl Acids (AHAs) from Bilberry, Sugar Cane, Sugar Maple, Orange and Lemon increase the range of cell renewal, helping to diminish acne scars and reduce the appearance of wrinkles. The Skin Regenerating Enzyme dissolves desmosomes to release dead skin cells, fade pigmentation and improve nutrient absorption.
How to use: Use once or twice per week. Apply to dampened face and neck. Wet hands and massage lightly into skin using circular movements, avoiding the delicate eye area.
Leave on as stated below, depending on your skin’s age-related needs:
Teens and twenties: Wash off after massaging in.
Thirties and forties: Leave on for approximately 2 minutes.
Fifties and onwards: Leave on for approximately 5 minutes.
Remove with a cloth soaked in hand-hot water. (Please note this product will not simply rinse off, it does need to be removed with a warm cloth. Using a cloth should make removal easy) Pat dry.
Rejuvenating treatment, restores vibrancy
Or rejuvenating treatment masque is the ideal weekly pick me up for skin which looks tired, stressed or lacking in radiance.
The masque instantly cools and calms and can bring instant relief to irritation and redness while Hyaluronic Acid drenches skin with moisture, optimizing the circulation of water through all skin layers and providing 24-hour protection against water loss - perfect for dry skin. It also includes a blend of hard-working vitamins to regulate collagen synthesis and protect against UV damage.
To view all of these products in full detail you can head over to the ARK Skincare website by clicking here.
If you need any help or product advice, please do get in touch via email@example.com or call the office on 0203 7403303 - we'd love to help!
In the meantime, keep remembering to wash your mask in-between uses to keep your skin as clean as you can!
As we all work together in the battle against Coronavirus be kind to your skin.
Take care & stay safe,
At ARK Skincare, we are passionate about double-cleansing. We believe that a good cleanser and a good cleansing routine are two essential ingredients for healthy-looking and feeling skin.
In this post we are focus on our Skin Essential Pre-Cleanser & Make-up Remover and why keeping your skin clean is so important.
What is double cleansing?
Double cleansing is a two-step process to remove any make-up and bacteria and deeply cleanse the skin.
Why do I need to double cleanse?
You might be asking yourself if you really need to cleanse twice and the answer is yes! Whether you wear make-up or not, a double cleanse is essential for healthy skin. The first cleanse will remove any traces of dirt, pollution and airborne bacteria from the surface of your skin and the second cleanse will clean deeper into your pores.
By practising this routine you will be safe in the knowledge that your skin is nice and clean. If dirt and bacteria aren’t washed away, they can linger on your skin and contribute to early ageing, pigmentation and breakouts.
In addition to removing build-up, other benefits of keeping your skin clean are that it can help to prevent blemishes and even boost hydration. It’s very important to start with a clean base before applying any other products, the actives in your serum and moisturiser will not be as effective if they sit on layer of grime and dead skin cells.
This gentle and nourishing award-winning cleanser is the first step to our powerful cleansing routine. The multi-fruit lipid blend with Omegas 3, 6 & 9 dissolves every last trace of daily grime, excess sebum and make-up – even waterproof mascara – while nourishing and soothing skin with a blend of natural ingredients.
Margosa Leaf Extract - this powerhouse ingredient offers many wonderful benefits. It is used as an antiseptic, antifungal, antibacterial and antiviral. It can also help to prevent acne and infection.
Vitamin E - Fantastic for skin; it protects against environmental pollution and UV radiation, quenches skin with moisture, calms and soothes, and helps with wound and scar healing.
Zi Cao - an Ayurvedic herb, which soothes sensitive skin and helps to calm inflammation.
Grapeseed, Avocado and Kiwi Oil - Help to deeply nourish skin and protect it against dryness.
How To Use:
Apply onto dry skin with dry hands and massage gently over the face. Add warm water to turn the oil into a liquid emulsion and continue to massage into the skin before rinsing off with water. Then follow up with your age intelligent cleanser and moisturiser to lock in hydration.
Cleaning. One of those jobs that many of us often like to put off. However, while many of us have been spending more time at home, it seems to be the first thing on everybody’s to-do list - mainly just to keep busy!
When talking about cleaning, the first things that often come to mind are our houses, cars and Monica cupboards...(if you know, you know!). But when was the last time you thought to clean out your skincare and give yourself a pamper?
This week we thought we'd share our top tips on how to freshen up your skincare routine to help you achieve clear, healthy skin!
Whether you wear make-up or not, a double cleanse is an essential part of any good skincare routine.
Your first cleanse will help to remove any traces of airborne bacteria, pollution and build up. If these aren’t washed away properly they can lead to pigmentation, break-outs and premature aging - no thank you!
Once you’ve removed make-up and grime from the surface, it’s time to clean deeper with your second cleanse. Massage your product in for a minute or so to give your skin a thorough clean. Then follow up with your moisturiser.
Take a look at ARK Skincare's Pre-cleanse & Make-up Remover - the powerful first step to our cleansing routine. Simply apply to dry skin before adding water to form a thin liquid emulsion. Continue massaging then rinse off with warm water. We also have a range of Age intelligent cleansers, specifically designed for each age group.
This doesn’t have to be all about eating kale - we promise. Be mindful of your body by making healthier choices and going easy on sugary & high fat treats.
Drink plenty of water, aim for your five a day and choose nutrient-rich foods to aid your body's natural detoxifying system and help your skin glow. Keeping active during the day is also beneficial, (for both your body and your mind!)
4. Tidy up your skincare
Product Image: ARK Skincare's Protect Vitality cleanser, Hydration Injection Masque, Triple Action Exfoliator, Skin Perfectors & Reverse Gravity Eye Cream
It’s easy to get lured in by pretty packaging and then find yourself with multiple bottles of various different products - but which do you actually use? Most of the time less is more, so choose wisely. Opt for products that use high-quality ingredients to nourish your skin.
Get into good habits - store your skincare in a place that you can keep clean and tidy. Aim to wash your make-up brushes regularly to ensure they aren’t spreading bacteria around and If you apply make-up with your fingers, wash your hands before each application to make sure they’re clean before touching your face.
Try to opt for contamination-free skincare products too. These are jars that you don’t have to put your fingers into. If one of your products does come in an open jar, use a spatula to access your product rather than your hands. You don’t want to be putting any bacteria into your pot!
All ARK Skincare products are housed in contamination-free packaging to keep them hygienic. You can take a look at all of our products on our website.
How To Use: To achieve clean, fresh feeling skin, use this gentle cleanser to remove any make-up or simply ‘rinse the day away'. Massage in gently all over your face before adding water to form a thin liquid emulsion. Continue massaging then rinse off with warm water. Then follow up with your age intelligent cleanser.
"These three products were selected for the Hero Collection as individually they are powerhouse formulas, each delivering exceptional results. Plus, used together in a regime they provide three essential steps that any good skincare routine needs - cleanse, hydrate & protect. Making the Hero Collection perfect for long term lovers of ARK and first time customers alike."
Katie Sangers, ARK Skincare Director
Which other products would you recommend to a first-time buyer?
If you are new to ARK, then the Hero Collection is definitely a great introduction to our brand. We would then recommend your age intelligent cleanser and moisturiser. If you have any specific skin concerns you'd like to tackle we also have a range of six Skin Perfectors you can choose from.
You can find out more about all of our products on our homepage.
In the last few weeks, we have received some amazing product feedback so, we decided to round up some of the most recent reviews and share what everyone has been loving with you!
“I am so impressed with it that I can’t imagine using anything else at bedtime now. Using this combination of products has my skin feeling soft, supple and brighter, protected against the harsh winter weather” - Even Angels Fall, Lifestyle & Beauty Blogger
“I've used the Age Defend Regenerating Night Treatment most nights for nearly three weeks and I would confidently recommend it to virtually anyone who has skin. It feels a little bit indulgent to use, absorbs nicely and, so far, has made my face feel more hydrated and comfortable than it has in a long time.” Lippy In London, Beauty Blogger
"When it comes to the colder months, my skin needs a bit more oomph in my moisturiser and this fits the bill perfectly. It has kiwi seed oil (omega 3 fatty acids for moisture and to help the skin barrier), passion fruit oil (anti-bacterial, anti-inflammatory), Prodizia (for signs of fatigue), and CoQ10 (an antioxidant to help the appearance of fine lines and wrinkles)." Talonted Lex, Beauty Blogger
"ARK Skincare is a brand I've reviewed and raved about on my blog for a while now and I cannot recommend their Age Defend Replenishing Moisturiser enough (it's my favourite product of theirs, closely followed by the new Age Defend Night Treatment" Of Beauty & Nothingness, Beauty Blogger
"Now I must admit I'm always a little nervous about trying new moisturisers as I hate heavy products that feel too rich & worry that they will lead my hormonal skin to breakouts. However, this product is anything but heavy & contains Co-enzyme Q10 & collagen-boosting vitamin A & despite the fact I initially pumped too much out of the bottle I was amazed at how quickly it absorbed into my skin & instantly left it feeling smoother & looking plumper."
"I love candlelight. Something about it is so soothing. And better yet if the candle smells incredible. I’ve recently been loving the ARK Spa Aromatics Travel Candle. It’s small enough to take it with you on your travels so you can take your favourite scent with you wherever you go but big enough to have lots of burn time." Beauty Rocks, Lifestyle & Beauty Blogger
"At night, (especially when I was using the tool on my neck) I felt a lot of tension released. That’s what sitting at a laptop for most of the day typing can do for you folks! I did – through repeated use (and I stress the repeated use) – notice a difference especially to my eye area – it did appear that my brows were lifted and my eyes were more open." Living Pretty Happy, Beauty & Lifestyle Blogger
"I've been using these products for a few weeks now & I'm impressed with both. The Pre Cleanse & Make-Up Remover effectively removes all traces of my make up, even when wearing a heavy smokey eye & when used with the Conditioning Cleanser I've found my skin has been left feeling deeply cleansed & smooth." My Midlife Fashion, Fashion Blogger
"I’ve used the ARK Skincare Triple Action Exfoliator once and I adored it.
Once I washed the exfoliator off my face, my skin felt incredibly soft and smooth. This is such a satisfying feeling and I couldn’t stop touching my face. It reminded me of when I got a microdermabrasion treatment as my skin’s texture felt completely renewed." A Womans Confidence Beauty & Lifestyle Blogger.
" Before I used this serum, I genuinely used to use about four different ones to try and target different issues but this one does it all. It saves so much time only having to apply one product and I’ve definitely noticed a huge difference since using this serum. My pores are definitely way less obvious, it calms my redness and even my blackheads have reduced." According to Alice Beauty & Lifestyle Blogger.
"This went onto the skin beautifully and was super easily absorbed. I had been searching for a new daily SPF product for months and this is literally exactly what I wanted to add to my skincare routine, as I know it's protecting my skin from any harmful UVA and UVB rays, maintaining its youthfulness and overall health as well. "The "airbrush" finish allows makeup to glide on effortlessly and last all day long." Coconut Couture, Lifestyle Blogger
"Another award-winning product I have been enjoying using is the ARK Skincare Gravity Defying Eye Treatment. This product is amazing at reducing the appearance of wrinkles and help to fade dark circles and diminishes puffiness." Juelook, Beauty & Lifestyle Blogger
You can view all of these products using the links above, or click here to go straight to the ARK Skincare website!
We're delighted to see our Pre Cleanse & Make-up Remover featuring in Elle.com's article about double cleansing. Ellle.com says:
A quick once over with micellar water simply won't cut it. This is why you need to jump on board the double cleansing bandwagon.
A quick go with a face wipe will do nothing to properly dislodge foundation and pollution particles, and if all of that is left on your skin overnight, you aren't giving your skin cells the best chance at regenerating which means no plump, youthful complexion for you.
And ARK's Pre Cleanse & Make-up Remover was given a glowing review:
Not even waterproof mascara will win against ARK's clever Pre-Cleanse. Omega 3,6 and 9 melt make-up without stripping the skin, while grape seed and avocado oil lend and intense hit of nourishment.
Shop now: ARKPreCleanserMakeupRemover